Ginette Hemley, Senior Vice President for Wildlife Conservation, oversees WWF’s programs to secure a future in the wild for some of the world’s most endangered species. Under Hemley’s leadership, WWF is designing and executing high-impact strategies for wildlife protection and species recovery, including community-based conservation approaches; eliminating urgent threats such as the illegal wildlife trade by applying new technologies and reducing demand; and mobilizing large-scale public, political, and financial support for long-term species and habitat conservation. An authority on endangered species and conservation policy, Hemley previously served as WWF’s senior vice president for conservation strategy & science, managing vice president for conservation, and director of WWF’s wildlife trade program, TRAFFIC.