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Tuesday, September 26 • 12:30pm - 1:30pm
The New Face of Program Marketing

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Creative storytellers and nonprofits, it’s time to meet the business world, where brands have become masters of all aspects of modern storytelling, from concept, creation and distribution to audience building and engagement. You don’t need to spend a fortune, but you do need to learn what this means for your project.

Facilitator
avatar for Russell Sparkman

Russell Sparkman

FusionSpark Media
Russell Sparkman is an award-winning, purpose-focused communications pioneer whose client list includes Toyota, Epson, Wyeth Pharmaceuticals, American Liver Foundation, Florida Department of Environmental Protection as well as many smaller nonprofits and small to medium businesse... Read More →

Speakers
avatar for Patricia Fearnley

Patricia Fearnley

Head of Natural History Content, BBC Worldwide
Patricia Fearnley is the Head of Natural History in the Content team at BBC Worldwide, responsible for all natural history acquisitions from both the BBC Natural History Unit and independent production companies.  Patricia has 23 years’ experience in the TV industry having started off as a Production Secretary before becoming a Production Manager working in most departments across the BBC, but primarily in the Science Unit working on titles like Walking with Beasts, Krakatoa: The Last Days, World War II: Behind Closed Doors, Wild Weather and Horizon before joining BBC Worldwide in 2007 as part of the Content Acquisitions... Read More →
avatar for Bertie Gregory

Bertie Gregory

Filmmaker, Photographer, Series Host, Nat Geo Wild
Bertie Gregory is a 24-year-old wildlife filmmaker, photographer and host of Nat Geo WILD's first digital series, wild_life with Bertie Gregory.  | | Bertie has been completely obsessed with wildlife since a young age. At just 12-years-old, Bertie got ahold of his father's camera and began sneaking off to photograph his local wildlife. From that moment, he was hooked. Over the following years, this obsession earned him the titles of Youth Outdoor Photographer Of The Year, 2020VISION Young Champion and a youth nomination at the Wildscreen Panda... Read More →
avatar for Fred Kaufman

Fred Kaufman

Executive Producer, Nature
For over twenty five years, Fred Kaufman has been a leading executive in the natural history genre. As the executive producer of the acclaimed PBS Nature series, Kaufman has won seven Emmys and two Peabody Awards. He has been with Nature since its beginning in 1982 and has overseen it since 1991. During his tenure, Nature has been honored with hundreds of industry awards. In 2012, Kaufman was named the recipient of the International Wildlife Film... Read More →


Tuesday September 26, 2017 12:30pm - 1:30pm
Grizzly Jackson Lake Lodge