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Tuesday, September 26 • 9:00am - 10:00am
Big Data for Media

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While "Big Data" and "artificial intelligence" have become buzzwords in the media industry, in the future, these practices will become a matter of survival in the brutally competitive digital media ecosystem. Dozens of major media companies around the world have leveraged their audience usage data to understand, engage, delight and retain their customers. Martha Stone will give a world overview of how media companies are rolling out their data practices to emulate the success of global heavyweights like Google and Facebook, by personalizing customers' experiences on their digital platforms. Brad Dancer will describe National Geographic Partners' Big Data and AI best practices and strategy that point to the future of the company.
Made possible in part through support from the National Science Foundation

Speakers
avatar for Brad Dancer

Brad Dancer

Executive Vice President of Insights, Analytics, & Data Strategy, National Geographic
Brad Dancer is Executive Vice President of Insights, Analytics & Data Strategy, overseeing all aspects of National Geographic Partner's customers and audiences. Dancer manages a team of market researchers, data scientists, digital/social analysts and TV media experts to help NGP grow its business across TV, Digital, Social, Print, Travel, Kids and other businesses. One of the most innovative media researchers, Dancer has done landmark studies across publishing, media, membership and digital with biometrics, social loops, predictive analytics and looking for ways to leverage new... Read More →
avatar for Martha Stone

Martha Stone

CEO, World Newsmedia Network
Martha L. Stone is a media industry author, speaker, and consultant. She is CEO of the World Newsmedia Network and owner of the Big Data for Media Week conferences in New York, London, and Hong Kong, where Artificial Intelligence is a main focus. She founded and has organized the Big Data for Media events since 2013... Read More →


Tuesday September 26, 2017 9:00am - 10:00am
Explorers Room Jackson Lake Lodge